Andrea Judith Marketing

  • As demographics shift and consumer expectations diversify, the auto industry is increasingly tailoring their marketing strategies to reflect diversity, values, and aspirations of multicultural communities. This capstone will reflect the Hispanic population and its relevancy to the electric car market. With the Hispanic population making up for 20% of the total population in America, this project will highlight how the electric car market affects such a vase population, and how marketers connect with this roughly 68 million customer base.

Mission: To analyze the connection between the EV market and the nations second largest population, by dissecting the marketing strategies of the current electric vehicles companies. To include gaining knowledge about the different ethnicities within the Hispanic consumer base, their values, and the economic growth in the future of EVs.